Aer Lingus unveiled a refreshed brand with updated logo and new aircraft livery on January 17. The new logo retains but restyles the iconic shamrock. The body of the new look Aer Lingus aircraft is white with a teal-coloured tail and engines, the teal undercarriage means that the carrier’s fleet will be instantly recognisable to those on the ground. The brand refresh has been rolled out across all brand platforms, with a new website design and new app design. It will be visible across all guest touchpoints, from check-in to boarding gate and on to the aircraft.
The refresh is part of the airline’s ambitious growth plan which will see Aer Lingus increase its North Atlantic fleet from 17 to 30 aircraft by 2023. Overall, Aer Lingus plans to grow its A330 fleet to 16 aircraft (from 13 in 2017) and invest in 14 new A321LRs to provide capacity for growth across the Atlantic and within Europe.